Roy Furr – The Value-First Funnel Strategy

Course Description

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How to sell more, easier, and
get recognized as the top expert
in your market
It’s becoming harder and harder to close sales with traditional hard-sell closing techniques.
Although prospects are just as happy to buy today as they ever have been, they don’t want to feel like they’re being sold to.
Which begs the question: what works today?
In a world where prospects have access to more choice and more information than ever before, you must help them make the right choice.
Your role is not salesperson, but advisor. As the expert in your market, you are their protector, benefactor, and servant-leader.
Do this right and you will close more sales
This isn’t about not selling. It’s about not leading with selling. It’s about putting your prospect’s needs and desires to make the right buying decision before your need and desire to close them.
It’s about PUTTING VALUE FIRST.
When you do this right, with systematic, education-based marketing, you will close more sales. Not only that, you’ll take the role of thought-leader in your market and industry.
More prospects will turn to you, earlier in the buying cycle, to understand how to get the most out of buying products and services like yours.
And even if they decide to go to a competitor, it will only be after fully evaluating and considering your offer and realizing they are not your perfect prospect.
For those who are your perfect prospect, they will be fully confident that they considered all options, and moving forward with you is their best possible choice. Which will lead to greater customer satisfaction and an ongoing preference for doing business with you.
In this training, you’ll learn how to create a value-first, education-based marketing and selling funnel, beginning-to-end
You’ll learn the principles behind the strategy that you MUST apply to generate maximum sales results.
You’ll get specific content types and templates, and how to use them to educate and motivate your prospects to want to choose to do business with you.
You’ll discover how to tweak your offer to make it more profitable – and use education to justify higher prices in the customer’s mind.
You’ll get an exact map of the universal process every customer or client goes through to make a buying decision.
And you’ll get specific, explicit flow charts for applying The Value-First Funnel Strategy in your next marketing or selling situation, based on real-world examples that have proven themselves with millions-upon-millions in sales.
Roy Furr
Founder & Lead Instructor, BTMSinsiders
“I share ideas that grow businesses.” At the heart of everything he does, whether that’s consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.
Roy Furr is one of the world’s most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Lesson 1: Introduction
Video Lesson (34:52)
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Lesson 2: Examples of Value-First Selling
Video Lesson (34:08)
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Lesson 3: The Path to the Buying Decision
Video Lesson (34:43)
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Lesson 4: Creating Value-First Education-Based Marketing Content
Video Lesson (54:36)
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Lesson 5: There Must Always Be A Next Action
Video Lesson (41:52)
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Lesson 6: The Value-First Funnel Flowcharts
Video Lesson (37:17)
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A Quick Request
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Lesson 7: Wrap-Up
Video Lesson (6:49)