Rand Brenner – Intellectual Property Licensing Ten Part Audio MP3 series

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Salepage : Rand Brenner – Intellectual Property Licensing Ten Part Audio MP3 series

Archive : Rand Brenner – Intellectual Property Licensing Ten Part Audio MP3 series

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Description

Licensing is a creative game with very little boundaries or limitations. Known as the poor mans advertising, it can give enormous media exposure to even the smallest of businesses by leveraging off the popularity of movies, events, personalities or brands.

Licensing crosses over into all markets, can easily launch a product, expand a business, make a career, or make you a household name overnight.

And in this audio series youll hear all about it from Rand Brenner, one of Hollywoods top licensing experts.

Rands been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.

Hes helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morphine Power Rangers brand.

And in this ten part licensing training, youll hear all about it from one of Hollywoods top licensing experts.

Rand Brenners been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.

And in this 10 part audio interview series, youll hear Rand shares his biggest (and easiest) secret techniques hes learned along the way.

So you can make it big in the intellectual property licensing game.

Rand demystifies the truth about how use licensing as a shortcut to success even if youre on a shoestring budget.

This Your Rand Brenner Intellectual Property 10 Part Licensing Audio mp3 Interview Series is not made available anywhere.

Part 1: Exploring The Possibilities

According to Rand, timing is everything when it comes to licensing. So in Part One, youll hear surefire ways to identify licensing opportunities before the competition. Youll also hear an overview of licensing with specific examples of how even the smallest of companies use licensing every day to expand their businesses and break into new territories.

Youll learn

Examples of intellectual property licensing

5 quick-start steps for using it to make money

A cant miss way to get started

How to present yourself with license agreements

How to start with no prior experience

How to find intellectual properties to license

License VS selling The truth about both

Exploding the education myth with IP licensing

Steps to go from zero to making money in 90 days

Real-life insights into lucrative licensing opportunity

What your first move should be once you find a product

The one reason why you dont you have to be a lawyer

Part 2: Getting Started

Licensing is a game that everyone can get involved in. And Rand walks you through the entire process no matter where you are right now.

So in Part Two, youll hear what your options are for getting started and how to determine your best approach.

Youll also learn

An almost unknown way to compete with the IP big boys

Very simple tactic to lock up exclusive rights deals

An magic way to get a fast-start in international licensing

The one best way to avoid legal pitfalls

2 overlooked places to source IP

The single key to make your idea marketable for licensing

The simple little tip that will show what your product is worth

What the best industries are profit-wise for licensing

How to approach a big company and get a IP deal

What categories are the hottest right now for licensing

Whos the right person to talk with at any given company

Where to go/what to do for making connections in IP

Breakthrough solutions for drafting easy IP agreements

Licensing is a huge part of every market and a billion-dollar industry. The opportunities licensing offers are not only mind-boggling, theyre also completely obtainable even for the average small business owner whos struggling in todays economy.

And in this interview, youll hear all about it.

Q&A Part 1: How To Take A Start-Up From Zero To Millions Using Licensing Alone

When it comes to licensing, youre never too small to play with the big dogs even if youre a start-up. There are plenty of opportunities for every size business. But the best part about it is if you know what youre doing, you can significantly increase the worth of your start-up right from the get-go, just by acquiring a license to use as an asset on your balance sheet.

And in Part 1 of this Q&A session with Rand, youll hear how to do that along with instructions for finding the right licensing for you.

Youll Also Hear

A quick tactic that will help you establish yourself as a business in about half the time and at a fraction of the cost

The two websites youll need to stay up on all the trends in business, entertainment, social, and media How to spot underexploited areas and what to do when you find them

A quickie idiots guide to the different types of licensing

The only correct way to produce demand for your product

How to acquire an option to license for no money down and what you can do with it

The fastest-track for start-ups (or anyone else) using university licensing (with the universities throwing in free human resources and office space too!)

A real-life look at how to use tradeshows to get your foot in the door and an easy referral into a company

Licensing is all about trends finding them, capitalizing on them, and recognizing under-exploited areas. But spotting these trends isnt guesswork; its homework. And in Part One, youll hear how to capitalize on the latest trends even if youre currently a no-name start-up.

Q&A Part 2: Capitalizing On The Goodwill Of Bankrupt Brands

As the economy worsens and well-known companies start to go under, the hottest trend in licensing is to leverage off the goodwill created by these established, yet now-defunct, brands (think Circuit City or Sharper Image). When a company goes into bankruptcy, investment firms are usually one of the first to step in, but theyre not interested in the stores or the merchandise. Theyre looking for the branding.

Although there are endless possibilities with big name bankruptcies, there are also many opportunities to be had with smaller local companies that go under as well where the branding may be easier and less expensive to obtain. And Rand explains it all in Part Two of this Q-and-A session.

Youll Also Hear

A word-for-word email you can use that will help you acquire a brand after a company goes into bankruptcy

Exactly where to look for opportunities in licensing (Rand calls it the intellectual property warehouse) if youre stuck for ideas, start here

The one and only time youll definitely need a lawyer, and what to do the rest of the time

The biggest challenge youll ever face when selling your intellectual property

The hidden opportunities in sublicensing (or how to make money licensing when you dont have anything to license)

The three surefire licensing lessons to learn from Gene Simmons and the band KISS (these guys make more off their branding than they do off their concerts)

The almost magic way to run most of your licensing business from home

Theres no reason you should ever reinvent the wheel in business when you can take advantage of the goodwill from an established company. Its a quick way to jumpstart a start-up, revamp your business when sales flatten out, or simply open a door that would otherwise have remained closed. And in Part Two, youll hear all about it.

Q&A Part 3: How To Use Licensing To Gain A Competitive Advantage

Potential investors are attracted to competitive advantage. They like companies that have something nobody else has whether its the latest and greatest gadget, technology, or process. Competitive advantage = money. And in Part Three of this Q-and-A session, youll hear how to give yourself that competitive advantage just by acquiring the right intellectual property.

But the biggest secret to licensing success is in getting yourself out there knowing your market and how to network within it. So in this audio, youll also hear exactly what to do to give yourself the best possible start into the licensing game.

Youll Also Hear

How to get pre-paid on a licensing agreement (if you need money right away) and the usual terms of that agreement

4 tricks to keep in your pocket before you negotiate a licensing agreement with a large deep pocket corporation

The 3 best (yet almost unknown) sites for keeping up on the latest IPs for sale

The thrilling way you can get paid for just putting a licensing deal together as a middle man and other ways to make money off intellectual property without actually having to manufacture anything at all

Real-life examples of the licensing opportunities big-name corporations usually give out and the pitfalls youll probably want to watch out for

The real reason most people establish an LLC to hold intellectual property, and how to do that

The easiest way to license know-how

A quick-start guide for valuing your intellectual property

The 3 questions you absolutely must know before you purchase a license

In this recession, many companies that used to succeed on unique value alone are suddenly finding themselves competing on price. But it doesnt have to be that way. The right kind of licensing agreement will not only help you build competitive advantage it will also help you keep it, in any economy. And in this audio, youll hear all about it.

Q&A Part 4: Formulating A Plan To Start Local And Go National

No matter what kind of business youre dealing with, you cant just walk in the door, say the word licensing and then not know what to say next. Its important to at least have an idea of the business youre dealing with and the possibilities that can come from a licensing deal with them. But dont worry formulating a plan is not as hard as it sounds. And in Part Four, youll hear how to do it.

And if you start with a local (yet well-respected) business that may not have the know-how or desire to go national, the possibilities for licensing are amazing. So in this audio, Rand also gives a real-life, step-by-step example of how to leverage off a local businesss branding to start locally, build regionally, and eventually go national.

Youll Also Hear

Simple sometimes even illogical ways to approach a business with a licensing deal

How royalties are usually reported and tracked believe it or not, its easier than you probably think

A quick-guide for understanding a standard licensing contract what warranties and representations mean, when to get master licensing rights, when to go for non-exclusive deals, and the safe-guards you should put in place to make sure you dont get cheated

The 2 sites you can check out to see actual licensing contracts in place (of publicly traded companies) and know whats really being paid out by large corporations

The easiest way to find licenses that are about to expire just because theres no known database that lists these almost public domain licenses doesnt mean you cant find them

The one and only best time to discuss licensing fees in a negotiation be strategic about your timing and you could save yourself a ton of money

Many people get intimidated by the thought of big deals or large corporations when they really shouldnt be. The beauty of licensing is that its accessible to everyone and is really just a matter of knowing your stuff, asking the right questions, and having a tentative plan. And in this audio, youll hear how to do that.

Q&A Part 5: A Hands-On Demonstration For Figuring Out The Next Best Licensing Opportunity

Sometimes when youre just talking about licensing, a great idea will naturally surface. And thats exactly what happened in Part 5 of this Q-and-A session. While talking about the licensing opportunities for copywriters, an amazing idea for Business Process Licensing came up.

And in this audio, youll hear the idea itself, how you could easily take it and run with it if you wanted to, and a real-life example of the kind of mental process that licensing experts go through in order to figure out their next best licensing idea.

Youll Also Hear

The truth about due diligence its not nearly as scary or time-consuming as it sounds

Why you need to know the difference between a franchise and a license, and how to determine which one is best for you

How to use licensing to capitalize on the hungry for content mobile-phone craze and 2 other little-known secrets for generating revenue from cell phones and licensing

3 quick-start steps every publisher should do to build awareness and maximize every licensing opportunity possible

The one best way to end the hassles associated with e-books and say good-bye to maintaining a website, keeping track of merchant accounts, and managing downloads

How to look to your competition for licensing opportunities especially if youre a marketing, business, or sales consultant

The insider secrets for leveraging off the databases of others and turn a ten-thousand-person database into millions of potential subscribers, just by teaming up!

Everyone wants to find the next potential goldmine, and licensing is a great way to do that because its full of opportunities. And in Part 5, youll hear how licensing experts figure out their best options and where to take them from there.

Q&A Part 6: Licensing Your Business Know-How

If you have a unique business methodology, there are certain steps you can take to turn it into a profit center. And in Part Six of this Q-and-A session, Rand answers questions about how to do that.

The first steps involve making it as tangible as possible by documenting both the process itself and the results you get with it because its through this documentation that youll be transferring your business know-how to someone else. And youll hear how to do that along with what you need to know to develop a licensing plan once youve got your tangible product.

Youll Also Hear

Exactly what you should be doing right now (if youre a start-up) to document your business processes from the get-go and save yourself a ton of time down the road when it comes to developing an IP

All about business-model licensing and the 3 key areas youll want to focus on to demonstrate youve got a proven process

What to do if your trademark currently has little-to-no public recognition that will help you quickly build value in the marketplace

Clear and straightforward advice for negotiating the right way and real-life examples of the types of deals Rand has worked on

How to use a provisional patent to buy yourself enough time to license out your inventions, and go the inexpensive yet effective poor mans route to success

A quick idiots guide for licensing outside your country Believe it or not, the most important thing you may need is Skype

The one and only time youll want to seek out an agent or lawyer

Licensing an intellectual property should always be a core part of every business strategy, especially if you have a business process. But theres only so far you can go with just an idea. If you can turn it into a tangible Intellectual Property, youll be in the perfect position to start licensing it out. And in this audio, youll hear what you need to do to get started.

Q&A Part 7: Expanding Your Geographic Footprint

Licensing basically allows you to say to the world, Look Ive invented this really great wheel. And heres a way we can all make money off of it.

And once you have that wheel in motion, you can easily expand your business into other markets just by using the licensing model for expansion. By forming partnerships with other businesses, youll be tapping into their resources and customer bases. And before you know it, youll be able to move into any market, city, or territory you want without ever having to open shops or hire employees. And in Part 7, youll hear more about how to do that.

Youll Also Hear

How to use the licensing model to double (or even triple) your revenues without expanding overhead or personnel

Surprising examples of the types of knowledge-based businesses licensing works best for there are so many, you might not even know youre in one of them

How to get into co-op advertising and marketing and share the costs of business expansion even further

Exactly what an IP audit is, and how Rand usually takes his clients through one

Insider strategies for expanding your business as far as you want to go regionally, nationally, and worldwide

All about Rands intense 5-day licensing workshop and how you can expect to walk in on Day-One with nothing but your business know-how in your head, and come out on Day-Five with all that information audited, on paper with your agreements and marketing materials in place and ready to license to the world

Licensing isnt cookie-cutter stuff. You really have to tailor make it to your situation, goals and business. But thats easier than you think, and Rands just the guy to walk you through the entire process from building a licensing presentation to establishing a framework for negotiation. And youll hear how to get started in this audio.