Jim Du Molin – The Wealth Dentist Maximize Your Marketing

Course Description

Archive : Jim Du Molin – The Wealth Dentist Maximize Your Marketing Digital Download
Salepage : Jim Du Molin – The Wealth Dentist Maximize Your Marketing
Delivery : Online With Any Device

FileSize : 343.6 MB

Description

This is a great introductory dental marketing lesson on how you can quickly and easily amp up your marketing.

The entire dental marketing lesson and video training tutorial system includes 2 video tutorials, New Patient Value Software & training video, and more bonuses.

You’ll learn how to quantitatively calculate which types of patients you should spend your marketing dollars on. Our -New Patient Value Calculator makes it easy to do it right.

This two-part dental marketing lesson reveals how you can turn your marketing from a profit-draining expense into a profit producing system. This is good stuff. Really, really cool, put-to-use-right-now good stuff. You know what they say about -low-hanging fruit? Well, the same goes for your patients.

If that’s not cause enough to celebrate, I’ll also throw in

Five Free Bonuses Worth over $2,200!

In addition to the 2-part Internet Video Training Program that you can watch over and over again, you’ll also get:

What is Internet Marketing ?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with -content marketing.

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

-A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

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We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

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Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, -Hey, look at me! while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for -honest-to-goodness coffee from the 1950s.

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Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

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Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.