Frank Kern – State Of The Internet 2012 -RIA Webinar

Course Description

Frank Kern – State Of The Internet 2012 -RIA Webinar

Frank Kern – State Of The Internet 2012 -RIA Webinar

Archive :  Frank Kern – State Of The Internet 2012 -RIA Webinar

This is the new Frank Kern two and a half hour webinar that just wrapped up about two hours ago. He had people opt in from his 2012 -State of the Internet address and this webinar was basically a proof of concept and a sales pitch for his newest program which is $10,000 (after the $3K fast mover discount, mind you!)

I personally think I’ll forego the $10K investment, because you can glean almost the entire course – soup to nuts – just from watching this webinar and really paying attention to what is going on.

The long and short of it: It’s really, really good stuff, especially if you haven’t heard any of Kern’s stuff with Kevin Nations or followed any -marketing to the affluent type courses.

Basically you focus your products and service offerings on results, not fluff/filler/more, more, more etc. Then you get targeted traffic via Facebook PPC or direct response snail mail and you hook just a small portion of your prospects – via high value webinars –  on very high end 8 week or less courses. The prices force the prospect to stay involved, which is one thing that is VERY hard to accomplish, I assure you. Then you deliver both the sizzle AND the steak, and you take a hefty fee for your expertise.

This is all I’ve been focusing on lately and so a lot of this was not new information, but it was still well worth my time. I’ve been moving in this general direction and all the gems that I pulled from this was an affirmation of everything I’m learning and seeing right now across all kinds of markets – both online and offline. The brass tacks, in the words of the legendary Dan Kennedy: Focus on those that are effected LEAST and LAST by any economic recession/depression/downturn -we may be experiencing.

Kern has simply repacked this and spruced it up, as is his way.

Keep in mind that a good portion of the bottom half of this webinar is a pitch fest, though cleverly veiled in Kern’s unmistakable -no sales pitch sales pitch methods.

I titled it the -RIA webinar because his whole new method revolves around creating webinars – just like this one – that deliver -Results In Advance and get people sold on your really high priced stuff.

I’ve included two versions of the video: one stupid large – because it seems like that is becoming a popular trend here – and one smaller MP4, and I’ve also included an MP3 version.

My personal advice is grab the MP4 and/or the MP3 and you’re not gonna miss a thing – we’re here for the content after all, not the bitrate.

I’d post a ratio free link if there was one, but it looks like ol’ Kerny didn’t record the thing, as indicated by this email I just got moments ago as part of the follow up cycle:

****** Begin Kern email and marketing -kung-fu

-Tonight’s webinar was a BLAST. We had several
thousand people on and went for almost 3 hours.

If you missed it, IT WAS NOT RECORDED!

I didn’t record it because I was using GoTo
Webinar’s new fancy -Premier service
and I was certain that I’d screw it up
if I tried to record it. (CBG Note: And, as he tells it, -live works better for sales)

SO I’M JUST GONNA DO ANOTHER
ONE, LIVE!

Why not, right? These things are fun.

I’ll send you the details in a few days.

Frank

P.S. If you were on til the end, please
know I didn’t mean to end it so abruptly.

I accidentally signed off in mid sentence
before I could tell everyone good night
lol.

Just figured I’d clarify so you know
I’ve got good manners

**** End of email!

Anyway, I think it’s great stuff – otherwise I wouldn’t have burned all this time to record, encode and share it.

My personal thoughts – above and beyond what you’ve already been subjected to:

I just finished up selling out a $500 per customer training class: created my own product, did the whole -stuff = value thing that he talks about in this webinar, totally nailed it, raised the bar in my market for both quality and production value, and SURPRISE SURPRISE: I realize now that I want to scrap the whole thing! Take all 20+ hours of training and throw it out – redo it all as high priced, zero -stuff, results ONLY training – all at a premium price.

I had already been thinking this way and moving in this direction, but this webinar sealed the deal for me.

There you have it, the description and my review, plus a fair amount of my random musings.

Sorry if it was a total clock gobbler for some of you, but I hope you enjoy the content all the same.