Drayton Bird – How To Make The Cash Register Ring
Course Description
Archive : Drayton Bird – How To Make The Cash Register Ring Digital Download
Salepage : Drayton Bird – How To Make The Cash Register Ring
Delivery : Online With Any Device
In this two-DVD set, Drayton gives you the answers – with examples.
You’ll see a seemingly endless parade of no less than 47 cases and examples from all business – financial, automotive, retail, travel, publishing, drink, IT, mail order speciality, charity, agriculture, property – even babysitting !
* Plan your creative better
* Brief others (or yourself) better
* Think up better ideas
* Write better
* Judge design better
* Evaluate creative better
-ĀEverything it promised to be..and more.
Critical information for anyone involved in marketing.’ – Joanna Johnson, Euromoney plc
Have you ever wondereed..
how to get ideas?
how incentives work – and which work best?
what should go on (or inside) an envelope?
how long copy should be?
how many pieces should a mailing have?
when gimmicks work?
which emails pull best?
how a television commercial works?
..which parts of a layout people look at?
how you convince people you are really good?
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