Crazy Eye Maketing – The Sales Funnel Training Vault

Course Description

Archive : Crazy Eye Maketing – The Sales Funnel Training Vault Digital Download
Salepage : Crazy Eye Maketing – The Sales Funnel Training Vault
Delivery : Online With Any Device

Step-By-Step Training That Teaches You How To Multiply Your Business With Marketing Automation

There are two levels of sales funnels:

Macro Sales Funnels

Micro Sales Funnels

Let’s start with the Macro level

^^ This is a Macro level sales funnel ^^

It essentially represents your whole business

You’ve gotta attract leads and prospects

You’ve gotta build some sort of relationship with them to convert them into paying customers

Then, you have to maintain that relationship in order to increase customer lifetime value.

Macro sales funnels are held together with marketing automation and retargeting. (the glue)

Inside the Macro sales funnel are Micro sales funnels.

Micro sales funnels are specifically designed to sell your stuff.

Micro sales funnels can look very different depending on what you’re trying to sell; however, here are a few common models

1) The -Classic Sales Funnel – typically used to sell front-end products and services

2) The -Webinar Sales Funnel – typically used to sell mid-level products and services

3) The -Product Launch Sales Funnel – typically used to sell mid-level products and services

That makes sense, right?

There are two levels of sales funnels

A Macro sales funnel IS your business and

Micro sales funnels SELL your stuff!

I’m going to say something stupid

People only care about what they care about.

Think about this page you’re reading. You’re reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.

However, if I showed this page to my best friend, he wouldn’t give two (expletives).

He doesn’t have a business. He doesn’t care about sales funnels, marketing automation, etc.

He works for the government.

He has -job security, a pension, works regular hours, and basically just has to show up and he gets paid.

If I showed him a page about how to make more money in his government job while working less than he already does, he’d eat that up in a heartbeat.

Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it’s automated he’d work less.

In essence, I would teach him about funnels, just framed another way.

People are different and you have to talk to them differently.

How do you determine these differences?

You -watch them.

You watch how they interact with your business, your content, your products & services

Based on these interactions, you present content, products, and services that they actually care about, via marketing automation and retargeting. (the glue)

Since you’re showing them stuff they care about, they’ll engage with you more often and convert at a much higher rate.

But, don’t just take my word for it – check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:

Open Rate: 14.31% increase

Click-Through-Rate: 100.95% increase

A 100.95% increase in CTR!

Two times more people click through when shown something they care about!

And check out this stat from CMO.com with regard to retargeting:

Web site visitors who are retargeted are 70% more likely to convert on your web site

Again, people only care about what they care about

So, you need a strategy to extract that information

I call the strategy The Interest Driven Sales Funnel.