Smartmarketer – YouTube Kickstart Blueprint
Course Description
Salepage : Smartmarketer – YouTube Kickstart Blueprint
Delivery : Online With Any Device
635 MB
What you get is:
How to find the right YouTube advertisement in Step 1
How to Choose the Best Facebook Ad for YouTube: 3 Steps.
Perhaps you’re saying, “Use your Facebook ads? It’s obvious that!” or “I tried it, but it didn’t work for me!” This is because the correct advertisement must be used; any advertisement won’t work.
Is it a video commercial? I apologize, but I must ask. Even the greatest picture advertisements will not be successful on YouTube since it is a video streaming site.
Does the advertisement affect your CPA? Your cost per acquisition is a good indicator of whether or not your first advertisement was effective.
– Is the advertisement being aired at a high sales volume? Even if a campaign you recently started is reaching your CPA, we don’t want it. The final piece of the puzzle is high sales volume, which shows that a huge audience is responding to your advertisement.
OPTIMIZE YOUR AD CREATIVE FOR YOUTUBE IN STEP 2
These creative components that are now successful on YouTube are what I concentrate on when choosing which Facebook advertisements to employ and how to optimize them:
1. All the work must be done by the video.
Because there is no text above YouTube advertising as there is on Facebook, everything from your hook to your call to action needs to be conveyed visually.
Take the information from the article and add it to the video as text overlays to improve your Facebook video. (Also, ensure that your video has a compelling CTA!
2. Master the initial five seconds.
People might choose to scroll right past your advertisement on Facebook feeds. On YouTube, however, visitors must watch your advertisement for 5 seconds before moving on to their cat video.
Make the most of this time! Start off “high” with something captivating to capture their interest.
3. Directly Address Your Ideal Client
Getting the right people’s attention is more important than just getting anyone’s attention.
In contrast to YouTube, where you only pay if someone views for 30 seconds, Facebook charges you for every impression, regardless of how brief. (You’re right! In the section after this, we go into more detail.)
This allows you the opportunity to interact with your target clients, weed out the competition, and reduce your CPC.
SELECTING THE CORRECT AD TYPE & AUDIENCE TYPE (STEP 3).
Here are two great things about these in-stream advertisements, which show up before and during videos:
– Before they may go to their video, viewers must watch the advertisement for 5 seconds. That provides you a chance to pique their interest and get them to watch the remainder.
– You only pay for an impression if a user sees your advertisement for 30 seconds. (You read that correctly;)
Measure for success in step four.
Some of the metrics you should consider are as follows:
View Rate: The proportion of individuals who are offered your advertisement that actually watch it. Under 20% is negative and indicates you either need to adjust your target or your creative; over 30% indicates a solid message-to-market fit.
Cost Per Click (CPC) Average: Knowing your conversion rates is crucial because this is ideally at or below your non-brand search CPCs. If your CPC is really high, few individuals are actually clicking through.
Organic Search: Although you don’t necessary need to check this, it’s entertaining to do so. Your organic search results will frequently be improved by YouTube advertisements, and advertisers will frequently see an increase in search conversions of 8%, a rise in search conversion rate of 3%, and a drop in search CPA of 4%.
