Simo Ahava – Server-side Tagging in Google Tag Manager
Course Description
Salepage : Simo Ahava – Server-side Tagging in Google Tag Manager
Delivery : Online With Any Device
1.25 GB
what you receive
Welcome to Google Tag Manager’s Server-side Tagging! You will learn all you need to know about setting up the tagging environment, converting client-side tags to server-side tags, tailoring the environment to your needs, making the most of the Google Cloud Platform resources, and more in this course.
Controlling the data flows between users and third-party vendors that seek this user data has become more and more crucial as a result of (welcome) developments in privacy laws and browser tracking restrictions.
Vendor scripts are loaded straight into the browser or the app, giving them nearly limitless freedom to collect data. These scripts frequently severely degrade the browser experience’s performance.
The introduction of server-side tagging creates a new middleman between the customer and the seller. The site owner can ensure that the end user’s privacy is protected by moving the burdensome and privacy-invading tracking and data collection logic to run through their server first by deploying a Server container in Google Tag Manager. This allows them to perform tasks like data validation, consent management, resource caching, and complete source anonymization on their server.
We will go through every step needed to build up your own tagging environment in this course. While you may complete the course courses using a cost-free configuration, running the virtual computers that manage your tagging environment will incur charges if you transition to a production setting (this is covered in the course).
This course is for you if you work in marketing and want to broaden your understanding of Google Tag Manager to include opportunities in the Cloud.
– This course is for you if you work in IT or web development, are worried about the rise of client-side tags, and want to take action to strengthen governance.
This course is for you if you are a manager who is aware of how critical it is to create ownership over data gathering and processing procedures within a company.
– This course is for you if you work in data privacy or security and wish to deploy and use technologies and techniques to safeguard users’ rights to manage their data.
This course is for Google Tag Manager users who wish to learn more about server-side technology and the potential of the cloud.
Although we want our students to have a basic understanding of Google Tag Manager, prior experience using cloud services is not required. The goal of the course is to guide you through each step needed to work effectively with server-side tagging in a professional setting.
The program consists of.
self-paced, task-based videos classes in bite-sized chunks
More than 70 videos, divided into lessons, make up the course. Every course aims to examine a fundamental idea in server-side tagging.
The videos mostly consist of voice-over screen recordings that have been enhanced to make them simpler to follow. You may complete the course at your own pace because it is self-paced.
To make it easier for you to follow along, the videos come with an interactive English text and subtitles.
Text information is always included in each topic to assist explain the concepts.
Setting up the server-side tagging environment, making your first client, making your first tag, learning more about preview mode, and configuring the browser to transmit hits to the server are all part of the getting started process.
Upgrade your environment, reserve a custom domain, map it to your server, understand DNS and how to set up the records correctly, and become familiar with cloud resources.
– Improve your environment to handle production data – Acquire knowledge of cost optimization and resource monitoring for the Cloud
Learn how to create custom templates from scratch or to your specifications by customizing your endpoint and importing community templates into your server container.
– Create a custom client template
– Create a custom Tag template
– Acquire knowledge of data stream consolidation to protect client-side resources and performance.
Advanced Customizations – An ever-growing collection of sophisticated apps and hints
– New information will be added to this section on a regular basis. You’ll learn how to create your own APIs, interact with other Cloud services, include tools, and more.
– More content will always be announced via the course email list, and we appreciate any recommendations or requests for new content.
