SEO Intelligence Agency – Conversion Rate Optimization Intermediate (CRO Inter…

Course Description

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Step 2: Set up your account

VWO is the world’s easiest conversion optimization tool offering multiple testing and tracking tools including A/B testing, conversion tracking, website review, multivariate testing, heatmap and clickmap tracking, landing page analyzer, and many more. To assist you in setting up your account, refer to the articles on adding users and sub-accounts, monitoring your VWO tests, and customize your test settings.

Step 3: Add VWO Smart Code snippet to your website

To successfully create and run a test using VWO, you must first add a VWO smart code to your website. You will need to add the code just once.

Depending on your requirement, you can add the code snippet just on the web   pages you want to test, or all across your website to allow you to create and run the test on any page of your website with having the need to add the code again. You will find the step by step procedure to add VWO tracking code to your website here.

Step 4: Create and run VWO tests

Now that you have set up your account and added the VWO code snippet to your website, you are all set to create and run your test campaigns. Depending on your requirements, VWO offers you different campaign types to assist you in different business scenarios.

VWO SmartCode is a small JavaScript code snippet that you add to your website to start using VWO. The code snippet contains a unique Test ID and allows your website to interact with VWO servers.

How to Access VWO SmartCode

To access your VWO SmartCode, sign in to your VWO account and click the settings icon located in the upper-right corner. Next, click the SmartCode tab on the Settings page. Where to Add SmartCode on a Webpage? You should add the code snippet to all the pages of your website.

If the website uses template-based headers and footers, put the code snippet in the header to implement it across the website. In the HTML code of your website, look for the tag.

Copy the VWO code snippet and paste it anywhere between the tags of the page.

Adding the code snippet in the header of a webpage helps execute the code faster and doesn’t slow down the rest of your page from loading.

How to Add VWO Smart Code?

There are two ways to add VWO SmartCode: manual and automatic. For adding the VWO code snippet automatically, VWO provides third-party integrations. You can add the VWO code by installing VWO plug-ins for some third-party platforms. To learn more on how to integrate VWO with a thirdparty platform, click here.

Adding VWO SmartCode Manually Follow these steps to add VWO SmartCode manually to your test webpages:

Click the Settings icon in the upper-right corner of the dashboard.

1. On the Settings screen, click
2. VWO provides two different types of code snippets: o Asynchronous code: Reduces the page load time, as SmartCode is downloaded in parallel with the site code. It also ensures that your site loads normally even if the VWO servers are inaccessible.

ATTENTION Do NOT use Asynchronous code if you are running a Split URL test on the website with exit pop-ups. Asynchronous code executes in parallel with your website code, so users might see an exit pop-up on redirection rather than seeing a variation. o Synchronous code: Executes line by line, one line at a time, and is more likely to slow down the website.

3. Select and copy Smart Code.
4. If you need to consult a technician to add code to your website, click Send to Developer to email the code snippet. 5. Sign in to your website admin panel and paste the SmartCode snippet between the and tags of the page.

ATTENTION You should not install VWO code through tag managers such as Google Tag Manager. By default, all tag managers load VWO code asynchronously, which may cause page flicker on the test pages.

Also, using tag managers may lead to delayed loading of VWO code, which can cause time-out issues and prevent visitors from becoming part of the test.

After you add the code to your website, the code does not change for any test. Now, with the code in place, create as many website optimization tests as you want.