Savannah Sanchez – TikTok Ads Course
Course Description
Salepage : Savannah Sanchez – TikTok Ads Course
Delivery : Online With Any Device
1.50 GB
Since April 2020, I’ve been assisting leading eCommerce companies with their TikTok media buying and ad creative strategies. I have become one of the most in-demand gurus for TikTok marketing very rapidly. An authorized TikTok Agency Partner is The Social Savannah.
Study The Leading eCommerce Buy TikTok Media
My TikTok Ads tactics have been highlighted on the TikTok For Business website and social media pages. Sharing my TikTok ad tips and methods has helped me grow my Twitter and Instagram followings.
For TikTok media buying and/or creatives, I have worked with the following brands: BlendJet, Casely, Fabletics, Fernish, Gainful, Jones Road, Lalabu, Our Place, Outer Aisle, Perfy, Popsa, Miracle Sheets, Skinny Mixes, Snow Teeth Whitening, Sugar Bear Hair, Teema Towels, The Essence Vault, Topicals, Thrive Market, Wandering Bear, Verb, and more
Course Organization – Ads Presentations, Whiteboard Sessions, Fireside Chats, Manager Walk-Throughs, Calculator Tutorials, Editing Tutorials, and Presentations
Section I: Introduction
+ Expectations for this course.
+ Why TikTok is the best platform for marketers in 2022 and how the iOS14.5 update in April 2021 affected paid social advertising.
+ which businesses or goods are most successful on TikTok.
– Course Overview
Why Advertise On TikTok? – 1 min.
Which Industries Do Best On TikTok? – 3 min.
– 6 minutes – Seasoning The Pixel & Setting Budgets
Explaining the funnel and where to begin to achieve the best-seasoned pixel is the most crucial step in achieving amazing results with your TikTok advertisements. a brief explanation of the “Rule of 50.”
+ Analyze your financial requirements to maximize events at the bottom of the funnel.
+ How much money will it take to get you over the learning stage?
+ The length of time it will take you to optimize for each funnel event. Based on your stats, I use my time-tested method to establish the appropriate TikTok daily budget.
+ Dispensing advice on how to increase your ad conversion rate + Calculating weekly metrics + Cost per add to cart/start checkout/purchase estimation Check out the pixel occurrences that are occurring in a few of my TikTok ad accounts. I demonstrate how to access your Ads Manager stats. Find out how to check to see if your events are firing correctly.
– Seasoning The Pixel
6 minutes: Choosing Your Budget
– 23 minutes – Budgeting & Seasoning The Pixel Calculator
Analyzing Conversion Events in TikTok Ads Manager, 32 minutes
– 8 mins
– In Ads Manager, Account Structure & Building
+ Check out my straightforward yet highly successful TikTok ad setup. + View my Google Sheet calculator’s campaign structure as it changes over time.
+ launching your advertising, ad packs, and campaigns.
+ Putting the TikTok Pixel together
+ Advice on how to build up your ad settings for maximum effectiveness.
+ How to use interest stacks + targeting expansion + How many ad sets and advertisements to have active at once.
+ a description of similar audiences.
+ Discover a trick I employ to move from adding items to my basket to starting the checkout process. how long your ad settings should run.
+ Is it necessary to consolidate your Spark advertising into one location?
+ Should you remove already-run advertisements?
+ How many adverts are permitted in a single ad set?
+ Are TikTok retargeting advertisements effective?
+ Are TikTok advertising strategies for organic following growth possible?
+ How I would create a brand-new TikTok eCommerce account
+ Best practices for conversion are recommended, along with audience selection and the quantity of creatives. Should you optimize your marketing budget?
+ naming conventions for ad groupings.
+ Which platform—TikTok, BuzzFeed, Pangle, or all three—should you pick for placements?
+ Should consumers be allowed to download your ads? + Is keeping user comments enabled helpful?
+ Which audiences should be targeted? + What is automated creative optimization?
Should you include Tik Tok’s suggested interests on your list?
+ Should you implement behavioral targeting? + How frequently should you check your ad sets?
+ What to use as your personalised identity’s photo and handle.
+ Comparing single and collection adverts
+ What to write in the captions of your ads.
+ Is broad targeting preferable than tight targeting?
Should you concentrate on consumers under 25?
+ Do you target men or women, or both?
+ The greatest ways to build lookalike audiences and what that entails
+ Check out how easy it is to build your own bespoke and lookalike audiences.
– The Ideal Account Structure And How It Evolves Over Time – 16 minutes – Default TikTok Account Structure
Setting Up The TikTok Pixel takes 32 minutes. A new campaign is built in 5 minutes. The best audiences to target take 28 minutes. A custom audience is built in 2 minutes.
How To Start An Ad Campaign To Increase TikTok Followers – 4 minutes
– 4 minutes – How To Moderate TikTok Ad Comments
– Scaling & Optimization
+ Understanding the information in your TikTok advertisements management.
+ What metrics are important to me? Per-click pricing? CPA? Rate of Click-Through?
+ Ranking of the parameters that determine how well your ad is doing.
+ Meaning of your TikTok ROAS.
What measurements should I anticipate?
+ A thorough examination of analytics and the best ways to judge how well I am connecting with my target market. What constitutes a reasonable CPM? What is the gold standard for TikTok ad performance? Should I evaluate the effectiveness of TikTok ads using Google Analytics?
Which bid technique is most successful?
+ Discover the main justification for TikTok ceasing to consume your budget.
+ Will restrictions on audience selection and bidders help you meet your daily ad budget, or will they get in the way?
+ Do you need to resume add-to-cart optimization?
+ Should you kill a whole ad set? How much money does your ad need to spend before you kill it? Making your current advertising work even better, among other advice How to create fresh, successful advertising using your past creatives as a foundation.
– Scaling and Data Interpretation
– 43 mins
– Value Optimization vs. Lowest Cost
How to Set Up Value Optimization in 3 minutes
Should I Use Campaign Budget Optimization? – 3 min.
What to Do If Ad Sets Stop Spending, 2 minutes
When To Kill An Ad / Ad Set, 3 minutes
You Have A Winning Ad After 4 Minutes! What’s the next step?
Attribution & Reporting + 3 min. What third-party tools do I use to evaluate the effectiveness of TikTok ads? TikTok’s dashboard’s attribution measurement methods Plus Coming attribution changes for TikTok, post-purchase survey attribution with Enquire, server-side monitoring attribution, and more How to use TripleWhale to assign TikTok sales How to use TripleWhale’s TikTok reporting feature + How To Measure TikTok Performance – How To Create Reports In TikTok Ads Manager
Post-Purchase Survey Attribution with Enquire: 13 minutes; Enquire: 12 minutes
– TripleWhale Attribution & Reporting
Running Reports in TikTok Advertising Manager for 23 minutes; TikTok Ad Creatives for 3 minutes; and all of my advice for creating effective TikTok ads. Dos and Don’ts for Ad Creativity Plus formulae for successful TikTok advertisements + hooks you may try for your TikTok ads Plus What equipment and programs do I use to edit? How to create a TikTok UGC + ad Launching new creatives in your ad account plus instructions for using TikTok’s advertisements manager to test creatives plus How do I choose music for my library and ads? I rely on + How to find unique inspiration for your TikTok ads + What to write in the caption of your advertisement – TikTok Ad Creative Best Practices
– 2 minutes – Launching New Creative In Your Ad Account – 24 minutes – Ad Creative Hooks You Need To Test – 7 minutes – How To Film & Edit for TikTok Ads
– How to Conduct Creative Testing – 5 minutes – Choosing Music for TikTok Ads – 3 minutes – Studying Leading TikTok Brands
Do’s & Don’ts for Ad Creative, 4 minutes
– 2 minute captioning tutorials for your TikTok ads – Ad creative tutorials How I use the CapCut software to modify TikTok advertisement creatives + How I use Instagram Reels to edit TikTok advertisement content Advice for the models who appear in commercials plus How to frame and take photos for TikTok commercials TikTok Ad Editing Tutorial in CapCut & Reels: Choosing the Best Environment for Filming TikTok Ads
How to Use Native TikTok Effects: 6 minutes, 2 minutes
– 2 minute TikTok Ads Filming Tip: The Framing
Working With TikTok Creators + My method for choosing TikTok ad creators + TikTok Ads Filming Tips: The Environment (three minutes) + TikTok Ads Filming Tips: The Model (one minute) Price points that TikTok ad developers use + How I hunt for new artists and what I consider + 3rd party websites I use to find creators, an introduction to #paid and the TikTok Creator Marketplace, and a quick guide to dealing with TikTok creators, including where to look for quality creators, how to get in touch with them, and how much to pay them.
Working with TikTok Creators Guide & Brief – 13.3 MB – 4 minutes – How I Source For Content Creators On #paid – 16 minutes
– Introduction to TikTok Spark Ads Spark Ads The advantages of spark advertising, how I utilize them in my ad accounts, how to run spark ads from the creator account as opposed to the brand account, how to generate the spark ad permission, and more. What Are Spark Ads & How Do I Use Them? How to Launch Spark Ads in Your Ad Account
How To Launch Spark Ads In Your Ad Account In 5 Minutes – 8 Minutes
