Sara Blakely – Self-Made Entrepreneurship
Course Description
Salepage : Sara Blakely – Self-Made Entrepreneurship
Delivery : Online With Any Device
01 Determining Your Goal
Sara discusses her experiences as an inventor and businesswoman, revealing that her goal is to help women and improve products for them.
02 Coming Up with Your Big Idea
Discover the best times to patent your ideas, how to distinguish yourself from the competition, and how to filter your ideas.
3. An Entrepreneurial Mentality
You must adopt the proper mindset if you want to be a successful entrepreneur. You can train your brain to accept failure, look for hidden lessons in difficult situations, visualize and set goals by following Sara’s advice.
Four. prototyping
You will learn Sara’s tried-and-true prototyping strategies, including how to get customer feedback and take advantage of your shortcomings. She also talks about how some of her creations came to be.
In Chapter 5, “Make It She,” you are urged to think creatively and are given advice on selecting a manufacturer, negotiating minimums, and diversifying for leverage.
06 Market It
Sara, a professional salesman who began her career by selling fax machines door-to-door, offers practical sales tips, such as how to comprehend your customers, convert a “no” into a “yes,” and overcome your sales phobia.
Build Awareness in 7
By developing a product that women adore and enthusiastically recommend, Spanx evolved into the brand it is today.
Marketing Case Study No. 8: Mentioned
They go over topics like leading with your origin story, cadenced product releases, and the value of differentiation in retail.
Price and Positioning, ninth
One of a business’s most crucial aspects is pricing. Sara provides advice for potential business owners on how to establish perceived value, prepare for distribution, and handle discounting techniques.
10 Wellround Positioning Case Study
With the founder of the health and wellness business Wellround, Betsy Shilling, Sara discusses positioning. Learn how to set product prices that reflect production expenses and how to come up with innovative distribution partnership ideas.
constructing a culture, 11
Sara places a high focus on company culture, especially as Spanx expands. She emphasizes the value of hiring for your weaknesses, giving employees autonomy, and fostering an environment that values failure as a learning opportunity.
12 Culture and Development Example: Fellow
Jake Miller, the founder of Fellow Products, a high-end coffee equipment company, sits down with Sara to talk about the significance of creating a positive workplace culture and scaling thoughtfully, particularly when it comes to hiring.
13 Case Studies of Spanx
Sara provides more insight into various stages of the product-development process, including naming, innovation, iteration, and differentiation, by describing the development of a few of her most popular products.
14 The Sara’s Survival Manual
Sara offers advice on navigating the ups and downs of the entrepreneur’s life. Discover the fundamental principles that contributed to her success, from creating a support network and time management to self-doubt management.
