Course Description
Ph!l Leamey’s (ACA) – Advanced Coaching Academy. Week 08. 07
DVD |
796.8 MB |
webrip 2MP4, 2MP3, 3PDF |
Business Acumen
Course Description
The Coaching Academy includes an extensive business course covering all aspects of operating a health and fitness business helping coaches to develop long term, sustainable and profitable business models.
The Business Acumen course is designed to improve an individuals understanding of their own business, how to enhance it’s moving parts, scale it beyond its core offering and create a vehicle for improving it’s overall financial performance.
Module 1 Business Strategy
This module is designed to increase your knowledge and understanding of strategic management and strategic issues within your business. It will introduce you to a range of contemporary issues encountered within your organisation and teach you how to build and develop dynamic strategies to deal with these issues.
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Module 2 Business Finance
The finance module introduces you to business formation and the financial responsibilities of your organisation. It addresses financial and time management, investment and budgetting decisions within your business.
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Module 3 Sales and Marketing
Sales and Marketing is an essential part of the success of any business. Module three looks at how we appeal to our key demographics and how to communicate effectively with them. It addresses the retention of clients and the overall value placed on offerings across the business. How we upsell and scale our current business offerings to ensure lifetime business growth.
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Module 4 Leadership and Management
Module four serves to enhance your leadership and management skills exploring a wide range of key topics that will enhance your knowledge, skills and project effectiveness, including leadership styles, organisational cultures, staff development, teamwork, and management research.
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Course Learning Outcomes
On completion of the course delegates will be able to:
-¢ Understand the key demographics the business serves and how to reach and communicate with them.
-¢ Identify the businesses key drivers for growth and their relationship to each other.
-¢ Interpret and understand key business data and analytics.
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