Course Description
MECLABS – 2012 Inbound Marketing Handbook
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MECLABS – 2012 Inbound Marketing Handbook
Archive : MECLABS – 2012 Inbound Marketing Handbook
Synchronize search, social, and content to get found more often, more effectively by more customers
The 2012 Inbound Marketing Handbook includes:
Step-by-step guide for creating an effective inbound marketing strategy
177 pages on how to -get found by your ideal customer
More than 20 worksheets and exercises
23 charts with analytical commentary
10 case studies and -case briefings – tactics in action
Learn how to execute SEO, social, and content marketing tactics
Aligning buyer personas to the customer engagement cycle
Planning and justifying budgets in terms of ROI
Q & A sections in every chapter
Action steps to inbound marketing success
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