Dan Lok – The Perfect Closing Script
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-The traditional practice of sales as a business discipline has become at best ineffective, and in many cases flat out obsolete. – Forbes
On Their Deathbed?
Why These 8 Famous Sales Techniques Turn Off Today’s Cautious Buyer…And What You Should Do NOW Instead Ā
So is Forbes actually right when they say -traditional sales are ineffective?
10,857+ sales scenarios from our pipeline yell: HELL YES!
Old-school sales techniques are deader than a doornail.
Most of the traditional sales Ā techniques Ā are 3 inches away from being 6 feet under
Have you ever seen one of those old cell phones that was the size of a brick?
Yup. That’s how they were closing deals back then.
And what do cell phones look like today?
Pull your phone out of your pocket and take a look at that.
- -ĀAnd what did sales techniques look like in 1987?
The alternative close. Ā The assumptive close.The now or never close. Ā The summary close.
The sharp angle close. Ā The Columbo close. Ā The hard close. Ā The takeaway close.
And many, many more.
- -ĀWhat do sales techniques look like today?
The exact same. And that’s the problem.
Ā
Our phones have been updated and improved, but the techniques we use on them haven’t.
Not only that, customers are a quick search and a few clicks away from finding the same product we offer for cheaper somewhere else on Google.
The days of competing on features, benefits, service, and price are over.
-Features and benefits, along with implementation, and even customer service are no longer major differentiators. -Forbes
It may seem like sales is going downhill, and it’s harder than ever to close deals.
You’re right. Ā
But once you use this NEW sales method, you’ll breeze through almost every single sales conversation.
Imagine what it would be like when you no longer have to -close your prospects. All you have to do is take money from those that want to work with you and are a good fit
Now you can finally put an end to these painful and embarrassing objections that are costing you sales and money:
- -Ā-This sounds good, but let me think about it.
- -Ā-Your prices are too HIGH.
- -Ā-Let me run this by my partner before I can make a decision.
- -Ā-I’ll get back to you.
- -Ā-I need to do some research
If Old School Sales Techniques Don’t Work As Well As They Used To, What Do You Do? Ā
Forbes put it perfectly.
-The antithesis of -old school sales is the key to success. -Forbes
So How Do You Gain A Massive Competitive Advantage?
Stop making these traditional -sales-killing mistakes NOW:
- Don’t take prospect objections at face value (P.S. prospects lie!)
- Don’t be aggressive, pushy, slimy, and unethical
- Don’t try to sell prospects on features and benefits
- Don’t give the prospect control of the sales conversation
- -ĀDon’t be scared to ask for BIG money
Do the opposite of these things, and you’ll close more deals in less time with less effort. Your prospects will chase you because:
- You’ll see their objections for what they really are and handle them masterfully… instead of giving into their excuses and losing the sale
- You’ll be different from your competition because you actually care
- You’ll let the prospects sell themselves on your product or service (crazy, I know!)
- You’ll take control of the sales conversation
- -ĀYou’ll ask for BIG money if you think your product is what’s best for them
You’re smart enough to know that the secret here is to do the opposite of old-school sales advice.
1. Finding your prospect’s pain.
2. Helping them come to the conclusion that you are the right person with the right solution to their problem.
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