Crazy Eye Marketing – The Sales Funnel Training Vault

How To Build Sales Funnels

Step-By-Step Training That Teaches You How To Multiply Your Business With Marketing Automation

There are two levels of sales funnels:

1. Macro  Sales Funnels
2. Micro  Sales Funnels

Let’s start with the  Macro  level

^^ This is a  Macro  level sales funnel ^^

It essentially represents your  whole business

You’ve gotta  attract leads and prospects

You’ve gotta build some sort of relationship with them to  convert them into paying customers

Then, you have to maintain that relationship in order to  increase customer lifetime value.

Macro  sales funnels are held together with  marketing automation  and  retargeting.  (the glue)

Inside the Macro sales funnel are  Micro  sales funnels.

Micro  sales funnels are specifically designed to  sell your stuff.

Micro  sales funnels can look very different depending on what you’re trying to sell; however, here are a  few common models

1) The -Classic Sales Funnel  – typically used to sell front-end products and services

2) The -Webinar Sales Funnel  – typically used to sell mid-level  products and services

3) The -Product Launch Sales Funnel  – typically used to sell mid-level  products and services

That makes sense, right?

There are two levels  of sales funnels

1. A  Macro  sales funnel  IS  your business and
2. Micro  sales funnels  SELL  your stuff!

The Ultimate Macro Sales Funnel Strategy Is  Interest Driven

I’m going to say something stupid

People only care about what they care about.

Think about this page you’re reading. You’re reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.

However, if I showed this page to my best friend, he wouldn’t give two (expletives).

He doesn’t have a business. He doesn’t care about sales funnels, marketing automation, etc.

He works for the government.

He has -job security, a pension, works regular hours, and basically just has to show up and he gets paid.

If I showed him a page about how to make more money in his government job while working less than he already does, he’d eat that up in a heartbeat.

Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it’s automated he’d work less.

In essence, I would teach him about funnels, just framed another way.

People are different  and  you have to talk to them differently.

How do you determine these differences?

You -watch them.

You watch how they interact with your business, your content, your products & services

Based on these interactions, you present content, products, and services that they actually care about, via  marketing automation  and  retargeting.  (the glue)

Since you’re showing them stuff they care about, they’ll engage with you more often and convert at a much higher rate.

But, don’t just take my word for it – check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:

• Open Rate: 14.31% increase
• Click-Through-Rate: 100.95%  increase

A 100.95% increase in CTR!

Two times more people click through when shown something they care about!

And check out this stat  from CMO.com with regard to retargeting:

• Web site visitors who are retargeted are  70% more likely to convert  on your web site

Again, people only care about what they care about

So, you need a strategy to extract that information

I call the strategy  The Interest Driven Sales Funnel.

Below are some of the results produced by following the Interest Driven Sales Funnel strategy:

Key:

• Open Rate: % of people who received the email and opened it
• CTR (Click Through Rate): % of people who  received the email, opened it, AND clicked the link inside
• EPC (Earnings Per Click): The average amount an individual spent after clicking on the link in the email
• Main Series:  His general email autoresponder series. Sent links to content as well as products
• AS # (Action Series [Micro Sales Funnel]): A series of 3 emails sent to an individual AFTER they clicked a product sales page link in one of his emails  (they showed they were interested in a particular product)

All told, he wrote 21 emails in about 2 days, added them to his autoresponder tool and  engagement and EPC shot up across the board!

What’s  really  cool  is that  it’s done.

He doesn’t have to actively manage it.

He doesn’t have to manually move people around.

His autoresponder tool is automatically building a relationship AND segmenting people based on their interactions with a product. If they looked at a particular product, it sends them 3 emails to try and sell it.

Simple.