Chris Rocheleau – Code 2 Conversions

Course Description

Chris Rocheleau – Code 2 Conversions

Chris Rocheleau – Code 2 Conversions

Archive:  http://archive.is/6dHNI

-How We Craft Ad Copy that Increases ROI 2X-5X with a -˜Coded’ Approach Using Proven Formulas Tested on Over $963,808.44 Ad Spend in 2018 Alone

We All Need a Proven, Predictable System That Ensures Our Ads Sustainable Work Everyday So We Can Scale Our Business

The -Code of Conversions is that proven system

It took years for me to -˜hack’ and develop -˜social media copywriting’ as I now know it today.

Every other -Copywriting is based on -˜traditional direct response’ schools of thought that originated from a -˜Long Salesletter’ that you found in your mailbox

yet why does everyone try -˜fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?

After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any -˜traditional direct response’ techniques or gimmicks

in fact those -˜old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the -˜concepts’ still apply

However even those concepts are -Translated Differently than they were before.

New Platforms, New Rules. Facebook and Instagram are here to stay.

Once you go through the first lesson -The Social Rules of Engagement you’ll see the glaring difference between the -˜old and the new’

• Module 1:The -˜Social Rules of Engagement’ –  $299 Value
• Module 2:Audience Engagement Formulas –  $999 Value
• Module 3:  Proven Ad Formulas and Templates –  $999 Value
• Module 4:The E.P.I.C. Story Formula –  $899 Value
• Module 5:  Video Formulas and Ad Templates –  $999 Value
• Module 6:  Ad Optimization & Funnel Optimization –  $999 Value
• Module 7:  Safely Scaling With Margins –  $699 Value
• Bonus #1:  Retargeting Schemes Webinar –  $699 Value
• Bonus #2: -Code of Conversions Facebook Group-  $297 Value
• Bonus #3: Recorded Q&A Webinars for each Module-  $995 Value
• Bonus #4:  Empathy Map Session with Irina –  $299 Value
• Bonus #5:  Completion Guarantee 1 Hour Ad Review –  $800 Value

Access Includes These 4 -˜Instant’ Bonuses

-˜Retargeting Schemes’ 3 1/2 Hour Webinar Recording

In this -˜nothing held back’ webinar Chris revealed the master plan behind some of his largest clients and the unique retargeting that his agency uses to get maximum -˜return on ad spend’.

Exclusive -˜Conversion Coder’ Facebook Group

Exclusive Access to our private -˜Conversion Coders’ only Facebook Group where other -˜conversion coders’ share their work and support each other in cracking the -˜Code of Conversions’

[5] Recorded -˜Q&A’ Webinars on Each Module  

Chris did 2-3 hour Q&A webinar where he stayed on until the last question was answered for each module.

Empathy Map Session w/ Irina Yerokhova & Keith Krance

Join Chris, Irina and Keith on a 2 1/2 hour walkthrough empathy map session facilitated by Irina.

Class Curriculum

• Welcome to -Facebook Code of Conversions
• BONUS: Facebook Group Access Instructions
• Pre-Course Webclass (IMPORTANT – Must watch before taking course)

Module 1: The -˜Social Rules of Engagement’

• Welcome to -Facebook Code of Conversions
• Lesson 1: The Social Rules of Engagement (Part 1)
• Lesson 2: The Social Rules of Engagement (Part 2)
• BONUS: Module 1 Deep Dive Webinar

Module 2: Audience Engagement Formulas

• Lesson 1: How to use -UPSYD
• Lesson 2: 7 Crucial Headline Elements
• Lesson 3: Unaware Headline Formulas
• Lesson 4: Problem Aware Headline Formulas
• Lesson 5: Solution Aware Headline Formulas
• Lesson 6: Product & Deal Aware Headline Formulas
• BONUS: Module 2 Deep Dive Webinar

Module 3: Proven Ad Formulas & Templates

• Lesson 1: The -NNS 105% Framework For Facebook Ads
• Lesson 2: How to -˜Reverse – Engineer’ an Offer
• Lesson 3: How We Use the -Offer Analysis
• Lesson 4: The -Ideal Customer Formula
• Lesson 5: Ideal Customer Formula Walkthrough
• Lesson 6: The -˜EPIC’ Ad Formula
• Lesson 7: The -˜Better Way’ – Webinar Invite – Solution Aware
• Lesson 8: -˜The Rainmaker’ – Lead Magnet – Solution Aware
• Lesson 9: Solution Aware Direct to Cart Template
• BONUS: Module 3 Deep Dive Webinar

Module 4: The EPIC Long Copy Story Ad Formula

• Lesson 1: The -˜Epic’ Story Formula
• Lesson 2: Engage – Setting the Stage
• Lesson 3: Present – Presenting the Struggle & the Challenges
• Lesson 4: Illustrate – Showing the -Journey of Discovery
• Lesson 5: Convert – Revealing the Code & Your Call to Action
• Lesson 6: Template – Long Copy Story Ad – -Credible Witness
• BONUS: Empathy Map Session with Irina & Keith
• BONUS: Module 4 Deep Dive Webinar

Module 5: Video Ad Formulas & Templates

• Lesson 1: Video Ad Guidelines
• Lesson 2: What You Need to Know Video Ad Template
• Lesson 3: -Absolute Proof Direct to Sales Page Video Template
• Lesson 4: -The Cart Filler Video Ad Template
• Lesson 5: Anyone Can Do This Video Ad Template
• BONUS: Module 5 Deep Dive Webinar

Module 6: Ad & Funnel Optimization

• Lesson 1: The NNS Complete Ad Creation Process
• Lesson 2: The Code for Properly Reading Your Metrics
• Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
• Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
• Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
• BONUS: Module 6 Deep Dive Webinar
• BONUS: Retargeting Schemes Webinar

Module 7: Safely Scaling With Margins

• Lesson 1: Intro to Scaling
• Lesson 2: Scaling Checklist
• Lesson 3: 5 Signals for Scaling
• Lesson 4: SPS Phase 1 -Sandbox
• Lesson 5: SPS Phase 2 -Playground
• Lesson 6: SPS Phase 3 -Stadium
• BONUS: Scaling Deep Dive Webinar