Course Description
Brad Geddes – Certified Knowledge
Format Files: [148 Videos (FLV+MP4) + 94 Workbooks (PDF) + 15 texts (TXT+RTF) + 4 Spreadsheets (XLSX) + 1 HTML + 1 HTML + 1 PNG ]
Delivery: Digital Download
Brad Geddes – Certified Knowledge
Archive : Brad Geddes – Certified Knowledge
Brad Geddes – Certified Knowledge
has done tone of work bringing it here. I just updated it with new content, added few files here & there, descriptions etc + index file to resources. Main difference between these two uploads is new section regarding Enhanced Campaigns.
Course outline:
Resources
Videos
1-The Search Fundamentals
2-Introducing Google AdWords
1_Adwords Basic
2_Opening Your First Account
3_Understanding the Campaign Settings
4_Tracking Conversions on Your Website
5_Introducing Keywords
6_Introducing ad copy
7_Final Steps to Making Your Account Live
8_AdWords Interface Tour
3-Intermediate & Advanced AdWords Lessons
1-Intro to AdWords
2-AdWords Reporting Calendar
3-Goal Setting
4-Google AdWords Editor
5-Everything Keywords
6-Negative Keywords
7-Search Query Report
8-Keyword Research Tools
9-Effective Ad Copy
10- Landing Pages
11-Demystifying Quality Score
12-Location Targeting
13-Google Display (Content) Network
14-Bidding Methods
15-Setting Initial Bids
16-Remarketing
17-AdWords Campaign Experiments
4-Enhanced Campaigns
5-How to Sell Paid Search
1-Sales Training
2-Docs on Selling AdWords
3-Sales Rep Exercises
If you already know Adwords, I would advise you to jump straight to -3-Intermediate & Advanced AdWords Lessons as these are actionable lessons. First two sections explain search psychology and Adwords interface (how it looked like some time ago) and basics.
If you have previous torrent and want to update it, just change -4-How to Sell AdWords directory name to -5-How to Sell Paid Search.
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