Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
Course Description
Salepage : Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
Delivery : Online With Any Device
2.16 GB
What You Get: Strategy Module 1
We’ve devised a method that eliminates guessing when setting up your fundamental emails based on years of expertise.
It necessitates knowing what stage of the customer lifecycle your customers are at and using that knowledge into each email sequence you create.
Section 2: Copy
Learn to write compelling, colorful language for surveys, emails for flows, opt-in forms, and everything in between.
Examine successful customer instances, get useful email templates, and discover how to craft perfect footer messages (that fine print at the bottom of every email).
Work on the copy yourself or just provide a professional writer our guidelines outlining what to include in each email.
Module 3: Design Our CEO Andriy Boychuk will be joined by Flowium Lead Email Designer Marcy Chu to discuss all things design.
We’ll explain how to modify one template to use for each email in a campaign as well as some practical examples as we lead you through our basic email templates.
Additionally, we’ll discuss the value of Hero Images, when text-based emails should be used, and how to create forms using Klaviyo’s Form Builder.
Fourth Module: Implementation
It’s time to execute your plan of action!
We’ve created a clear path that you can follow because this stage has quite a few potential sticking places (or use to effectively outsource this crucial step).
Before implementing each flow, we’ll provide you with a printable Klaviyo setup checklist, and we’ll utilize illustrative videos to demonstrate how to transform your strategy, text, and design into finished flows in Klaviyo.
Module 5: Assess & Improve
Start doing split tests right away.
You must refine your plan iteratively if you want to get the most out of your email campaign.
We’ll show you how to assess and enhance your performance using a range of indicators. We’ll also go through how to successfully send a test email, the data to pay attention to, and how to alter and improve your processes.
